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Oregon
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| | Marketing Strategy and Implementation | |
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| | "We have a focus in our department that did not exist before you did all of your great work!" [Ron Fox, Oregon Economic and Community Development Department]
Challenge. The State of Oregon and the Oregon Economic Development Association retained Chabin Concepts to prepare a Marketing Strategy for the State of Oregon. It involved the participation of all Oregon regions, with special emphasis was placed on marketing the rural areas.
Solution. We developed a unique program based on a franchise model that offered communities and regions the opportunity to buy in on various industry targeted marketing tools. Results: - Messaging and Awareness - 19,078 impressions
- Relationship Marketing - 562 site consultants and corporate executives
- Meetings - 76 appointments
- Media Placements - 1,479 column inches, which is equivalent to $663,375 in advertising
- Lead Generation - 1,007 new leads
- Projects - 3 companies located in Oregon
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