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The Situation

Lassen County may be off the beaten path, but dirt paths are one thing the Northern California county has in plentiful supply. That was one of the underutilized assets we identified in this heavily forested Northern California county.

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Chabin's Role

The opportunity was found in mudders — hardcore obstacle courses designed to test the stamina of adventure runners. An abundance of bike trails and public land also pointed to mountain biking events as an opportunity to capitalize on visitor traffic by outdoor enthusiasts.

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Outcome

As the stakeholders worked through the assets and opportunities, they became engaged in a new outlook; they even adopted an aspirational goal: Becoming one of the Top 15 Mountain Biking Trail Communities in the U.S. One supervisor commented, “This is not what I expected but is exactly what we need.”

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Update

Optional section to highlight how they are implementing the project; recent successes, etc. — or even praise a contact who moved on up to a new position based on their success as this organization. Can be linked to news story if applicable.